What we've learned building selectors.
Short, plain-language reads for manufacturers, distributors and retailers: keeping expert product knowledge in the business, selling more of your range, and what it takes to get a selector live.
Your best salesperson is retiring. Where does their knowledge go?
Most technical businesses have one person who knows which product fits which job. Here's what that's really costing you, and how to keep the knowledge when the person isn't there.
3 min read
Why your distributors keep selling the same five products
Distributors aren't underselling your range on purpose. They just can't hold forty catalogues in their head. What that costs a manufacturer, and what changes when every counter can recommend your whole range.
Your customers don't know which one they need. Your website should.
A category page with forty products and a filter bar doesn't answer the only question a customer has: which one is right for me? What that costs you online, and what to put in its place.
What it takes to get a product selector live
What we need from you, how much of your expert's time it takes, how long it takes, and what happens if it gets something wrong. The questions people ask before they start, answered plainly.
See it built on your own products.
The fastest way to judge a selector is to click through one made from your catalogue. Send us your catalogue range or a link to your website and we'll put a working version in front of you.