
Every distributor sells your whole range.
SelectPro builds the selection logic with you once. Each distributor then gets it in their branding, linked to their own products. Every counter, every phone and every website in your network recommends the way you would.
What it's costing you.
Distributors undersell the range
Counter staff sell the three products they know. The rest of your catalogue, often the higher-margin engineered products, doesn't get offered because nobody is confident specifying it.
Your technical engineers are the help desk
Every hard sizing question in the network ends up with your technical team. They spend the day answering the same questions for different distributors instead of winning specifications.
Advice varies by branch
The same job gets a different product depending on which merchant, which branch and which person. Wrong picks come back as warranty claims against your brand.
The network model
Selling through distributors means your product knowledge has to survive a long chain: your engineer, your rep, the merchant's buyer, the counter staff, the customer. It rarely does. A guided selector short-circuits that chain. The logic is written once, with your engineers, and every distributor's copy reasons the same way.
Each distributor gets a version with their branding, linked to their own products, which can differ from one distributor to the next. The reasoning underneath is yours.
Public, internal, or both
Put a public selector on your brand site to send qualified enquiries to your distributors with the recommended product already chosen. Give distributors an internal version their staff run at the counter. Both run from the same data.
What it changes
Your engineers stop being the help desk for routine sizing. Your full range gets offered, not just the familiar products. And you finally see, across the network, what gets recommended and what gets chosen. Read why your distributors keep selling the same five products.
Internal or public. Same logic.
The tree is the same. Who uses it, what it asks and how it ends are different.
The expert at every desk.
A staff tool behind a login. Your team runs it with the customer at the counter or on the phone. The questions can be technical, because a trained person is asking them, and the answer is the one your best expert would give.
Our take. Start here. An internal copy at each distributor's counter is where your range gets under-sold today, and it fixes that on day one.
- Sizing calculations and compatibility rules built in
- The result emailed to the customer or copied straight into your quoting system
- Every session can log what happened next
- Staff added or removed in a click
What changes.

- 01
Your whole range gets sold, not just the familiar three
Every counter in the network can specify the engineered, higher-margin products with confidence, because the selector does the sizing for them.
- 02
The same reasoning at every branch
One set of logic, built with your engineers, behind every distributor's copy. Warranty claims from wrong picks fall.
- 03
Your engineers get their day back
Routine sizing questions stop landing on your technical team. They spend their time on specifications that win business.
- 04
You finally see the network
What each distributor recommends, what gets chosen and where customers drop off, for the first time.

The expertise stays. The bottleneck doesn't.
Give us everything. We do the rest.
The question we hear most is how much of your team's time this takes. Less than you'd think. We need your product range and the technical documents behind it. The data work, the logic, the design and the hosting are ours.
What we need from you
- Your product range: a catalogue, spreadsheet or export from your system
- Technical PDFs, datasheets and sizing charts
- A link to your website or webshop
- One person who knows the products and can answer questions
What we don't need
- An IT project
- Data clean-up on your side
- A project manager
- 01
Send us what you have
Price lists, spreadsheets, PDFs, a link to your site. Messy is fine, we sort it.
Your time: About an hour - 02
We build the first version
We structure the data, write the selection logic and put a working selector on your own link.
Your time: The odd question by email - 03
Your expert reviews it
They click through, run a few real quotes past it and tell us what's off. We fix and go again.
Your time: An hour or two per round - 04
Live
A public link or staff logins, in your branding, with analytics from day one.
Your time: A short walkthrough with the team
Most builds ask for a few hours of your expert's time in total, spread across the review rounds.
See it built on your own products.
The fastest way to judge a selector is to click through one made from your catalogue. Send us your catalogue range or a link to your website and we'll put a working version in front of you.