Every desk answers like your best rep.
SelectPro turns the questions your senior technical rep asks, and the sizing they do in their head, into a guided selector every staff member can run with a customer. Same questions, same logic, same answer.
What it's costing you.
Every hard question goes to one desk
The senior rep spends the day answering the same ten sizing questions for the counter, the phones and the customers. When they're on leave, the business waits or guesses.
New staff take months to be useful
Nobody can confidently recommend an expensive technical product on day one. Until they can, they're either asking or guessing.
Wrong picks come back
The product that looked right goes out, and three weeks later it doesn't fit the system. Returns, credits and a customer who now double-checks everything.
An expert at every desk
We don't need weeks of your expert's time. A short conversation gives us the questions they ask and the rules they apply, and we build the tree from that and from the product data you already have. Your expert checks it against quotes you've already done and tells us where it's wrong. The result is a tool that any staff member runs with a customer and gets the answer the expert would have given.
The senior rep doesn't disappear. They stop being interrupted for routine sizing and get to spend their time on the jobs that genuinely need them.
Built for how a counter actually works
The questions can be technical because a trained person is asking them. At the end, the result can be emailed to the customer or copied into your quoting system, and every session can log what happened next.
What it changes
Consistent advice regardless of who answers. New staff useful far sooner. Fewer returns from wrong picks. And a senior rep who is back to selling. Read what happens when your best salesperson retires.
Internal or public. Same logic.
The tree is the same. Who uses it, what it asks and how it ends are different.
The expert at every desk.
A staff tool behind a login. Your team runs it with the customer at the counter or on the phone. The questions can be technical, because a trained person is asking them, and the answer is the one your best expert would give.
Our take. For most distributors this is the one. The problem is consistency across a team, and the internal tool solves it immediately, with the result straight into the quote.
- Sizing calculations and compatibility rules built in
- The result emailed to the customer or copied straight into your quoting system
- Every session can log what happened next
- Staff added or removed in a click
What changes.

- 01
Every desk answers like your senior rep
Whoever picks up the phone gives the recommendation your best person would give. Same questions, same logic, same answer.
- 02
Wrong picks stop coming back
Sizing and compatibility rules are built in, so the product that only looked right never gets quoted.
- 03
New staff are useful in their first week
They run the selector with the customer from day one instead of shadowing for months.
- 04
Your senior rep is back on real work
The routine sizing questions are answered by the tool. The expert handles the jobs that genuinely need them.
- 05
Works across every brand on your shelves
Each supplier's sizing and compatibility rules live in the same tree, so the answer is the best fit, not the most familiar brand.

The expertise stays. The bottleneck doesn't.
Give us everything. We do the rest.
The question we hear most is how much of your team's time this takes. Less than you'd think. We need your product range and the technical documents behind it. The data work, the logic, the design and the hosting are ours.
What we need from you
- Your product range: a catalogue, spreadsheet or export from your system
- Technical PDFs, datasheets and sizing charts
- A link to your website or webshop
- One person who knows the products and can answer questions
What we don't need
- An IT project
- Data clean-up on your side
- A project manager
- 01
Send us what you have
Price lists, spreadsheets, PDFs, a link to your site. Messy is fine, we sort it.
Your time: About an hour - 02
We build the first version
We structure the data, write the selection logic and put a working selector on your own link.
Your time: The odd question by email - 03
Your expert reviews it
They click through, run a few real quotes past it and tell us what's off. We fix and go again.
Your time: An hour or two per round - 04
Live
A public link or staff logins, in your branding, with analytics from day one.
Your time: A short walkthrough with the team
Most builds ask for a few hours of your expert's time in total, spread across the review rounds.
See it built on your own products.
The fastest way to judge a selector is to click through one made from your catalogue. Send us your catalogue range or a link to your website and we'll put a working version in front of you.